Swimming over submerged NY!

Before we capture the latest news over the weekend, some bleak, some with cheer, let's begin the day with some 'amazing' news.

HSBC Bank hired advertising agency Oglivy & Mather in Mumbai to create a campaign for their website, http://www.globalwarmingsolutions.co.in/, designed to call the public’s attention to the reality of global warming.

The campaign entailed placing a bird’s eye view of New York City’s skyline at the bottom of a pool located in India’s financial capital, Mumbai. Aimed to capture the attention of unsuspecting swimmers, the stunt is an elegantly simple idea of what climate change could mean for some of the world’s coastal cities.

It brought 300 percent more traffic to the website, according to O&M. But will any of these site visitors change their lifestyle to make it less carbon intensive? Remains to be seen.

Still, seems like a good idea to generate maximum impact.

An earlier post showed a public square where sat a group of melting men! Reminding one of Salvador Dali’s Melting Clock, this one had nothing abstract about it. Brazilian artist Nele Azevedo’s art installation was meant to bring home the message of Arctic ice melt due to global warming. Similar to the army of melting penguins from 50graus.org, these ‘men’ sat in contemplation as the midday heat slowly eroded their bodies.

It is somewhat similar to all of us, waiting for the melt?!

Art can sure talk in ways that mere words cannot.

Have any of our artists found the theme of global warming a challenging topic to explore?