Thursday, July 23, 2009

Marketing goes green!


Solar-powered “flower stations” are sprouting across major U.S. cities providing free Wi-Fi and electricity for charging laptops, cell phones and other devices.

The flowers are part of Toyota’s national marketing campaign for the third generation Prius launch in 2010. Aside from providing clean electricity and a dandy place to rest, the flowers are also adorned with “leaves” which showcase advertisements and short informationals about the new Prius.

Standing at a height of 18 feet, solar panels on the backs of the petals power 110-volt outlets found on the benches, which can seat up to 10 people. Currently, the flower-power stations can be found in Boston, but they will also be making rounds in New York, Chicago, Seattle, San Francisco and Los Angeles. The giant daisies are set up to operate daily from 8:00am to 9:00pm.
Innovative ideas like this can do much to ease the power problem. It may not be big but many such small ideas can make a revolution. Write in to us.

No comments: