PricewaterhouseCoopers (PwC), has conducted a study of the international business community with regard to climate change. Titled Appetite for Change, the world’s most comprehensive survey of its kind reveals that 84% of corporate executives believe global warming will change the way they do business over the next two to three years.
PwC has an extensive program of measured carbon emission targets to meet the impending changes to the international business landscape and it showed its commitment to climate action during Earth Hour by engaging its offices (located in more than 150 countries) to switch off their lights for one hour for the event and also encouraging its 163,000 staff to participate in the humungous global event.
Currently, corporate support for Earth Hour is coming from a wide range of large, mainstream companies, such as Canon, Coca-Cola, HSBC, Nokia Siemens Networks, Price Waterhouse Coopers, Wallenius Wilhelmsen Logistics and Wells Fargo.
Are these companies really concerned about the environment, or are they just looking for good, easy publicity? Will their involvement in energy conservation and green policies go beyond the Earth Hour event? Will their support make a difference to public awareness?
What do you think? Are such events a mere fad to ease the conscience? Or do we need them?
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