Tuesday, January 5, 2010

Ties or kurtas?

Well, here’s something that should see some of you open up and speak out!

According to a BBC report, a group of people in Mumbai have launched a unique campaign named as 'No-Tie' to save energy and protect the environment. Wondering?

Most energy experts know that interior design and use of appropriate materials for walls and windows can reduce the AC load and help save energy. Apparently, to maintain temperatures at ‘freezing’ (for the Indian!) 18 to 20 deg C instead of an ideal 24 deg C means consuming 25 percent more energy.

Where does the tie come in? Simple, right? Stuff yourself in a coat and suit and pull your tie up and what do you have – a profusely sweating person, who naturally turns the AC real high!

Currently, in Mumbai air-conditioners consume about 1,000 MW of the 2,700 MW power used daily by the city. This is typical of any Indian city.

The interesting question then is – should we discourage ties and coats? Is it, as the founder of the No-Tie group believes, a British culture? "Their peak summer temperature would be our lowest winter temperature. We should wear clothes that are suitable to Indian climactic conditions like shirts or kurtas," says Dhiraj Shrinivasan, Co-founder of the "No-Tie Campaign".

The campaigners are planning to to organise a "No Tie Day" on May 3, 2010. It will be the peak of summer and it will have an impact then.

3 comments:

Prithvi said...

The British Raj still rules. Of course. See our obsession with western costumes. We blindly ape the west, and more so the British. It is true that our summers are not designed for wearing coats and suits, and naturally the AC load goes up. Why do we not have pride in our national costumes? I guess our self-esteem is real low, what else. Not only in clothing, in every other thing we ape them. Our workplace culture is so alien. Why cannot we be ourselves?

Samanwit said...

Taking a point from what Prithvi said, few months back I met a person who was gulping glasses of Vodka .... I asked him why in Indian humid summer is he drinking Vodka ... he said it cools down my system .... hey isn't vodka consumed by Russians to fight their chilly climate ... Now I know why we are getting power deficit nation .... Blame the vodka drinkers and suit wearers :)

Jaya said...

In a somewhat related video, sent by a friend, Pattnaik dissects what makes an Indian an Indian and a westerner one! Please tune in. It describes well why we are like this only. And maybe whay we must remain so! Wearing kurtas!

http://www.ted.com/talks/devdutt_pattanaik.html